Friday, October 22, 2010

Making Money Cash


One of the big problems during the financial crisis was a bank run in the shadow banking system when doubts emerged about the safety of deposits.


In my last column at the Fiscal Times, I talked about an approach to solving the problem that involves having deposits in the shadow system backed (insured) by high quality collateral.


But high quality collateral is not the only option. Another way to do this is through a type of insurance along the lines of what the FDIC does for the traditional banking system, along with restrictions on eligibility for the insurance. In reaction to my column, and in support of the insurance approach, Morgan Ricks of Harvard Law School emails:



I enjoyed your Fiscal Times piece and am glad you're focused on this issue.


I'm a big admirer of Gary and Andrew's work, but I would encourage you to give some more thought to whether collateral requirements for repo are likely to do the trick. Here are a few things to consider:



  • Many of the short-term liabilities of the shadow banking system were and are uncollateralized (think about Lehman's reliance on unsecured commercial paper -- the default of which caused the Reserve Fund to "break the buck," igniting the run on money market funds; and Citigroup's SIVs, which financed themselves in the unsecured markets).

  • Money market investors do not want to take possession of collateral and dispose of it. Even if the collateral is high quality, they don't want the interest rate risk. That's not their business. They don't want to deal with the consequences of a counterparty default. This is why, in the crisis, many money market investors stopped rolling even those repos that were fully secured by Treasuries and agencies:

    • See Chris Cox's testimony on Bear Stearns (here http://www.sec.gov/news/testimony/2008/ts040308cc.htm): "For the first time, a major investment bank that was well-capitalized and apparently fully liquid experienced a crisis of confidence that denied it not only unsecured financing, but short-term secured financing, even when the collateral consisted of agency securities with a market value in excess of the funds to be borrowed"

    • See also FRBNY's repo task force report (here http://www.newyorkfed.org/prc/report_100517.pdf): “Discussions in the Task Force emphasized repeatedly that many Cash Investors focus primarily if not almost exclusively on counterparty concerns and that they will withdraw secured funding on the same or very similar timeframes as they would withdraw unsecured funding.”



  • Even if collateral requirements reduce the likelihood of runs, how do we calibrate them -- what is the objective function? Presumably we think maturity transformation (fractional reserve banking) is a good thing -- it increases the supply of loanable funds by pooling otherwise idle cash reserves and deploying them toward productive investments. Risk constraints (such as collateral requirements) necessarily reduce this surplus -- there is a real social cost. How do we appraise the corresponding benefit? That is, how do we estimate the systemic instability associated with any given level of collateral requirements? My argument is that we can't. And by "we" I mean not just the government, but anybody.


My paper argues that we avoid these problems with an insurance regime; that financial firms outside the insurance regime should be disallowed from conducting maturity transformation (i.e., they would have to rely on term funding, not money market funding); and that we should develop functional criteria of eligibility for the insurance regime. (By the way, this is not the same thing as "extending" insurance to shadow banks.)


Anyway, these are things worth thinking about. I think the insurance approach needs more serious consideration than it has received -- it's a little lonely over here ...


Best,


Morgan Ricks



See here for nice summary of this approach and link to the underlying academic paper.



To summarize an hour of dialogue, you should at some point have a product that your readers will want. You should give a lot of free content away, but even when it comes to content, you can charge for some amount, and if your content is good enough, people will pay for the premium stuff. "You can tell them about ninety percent, and they'll pay money just to get the final ten percent," so they know they have the whole picture, Clark says.



Making money blogging will not happen overnight. Sometimes it may seem like this is possible, but in reality, it takes a lot of work. "Build something that is real and something that matters to people," Rowse advises. He shared a story about how he launched a product one day and literally watched the sales roll in. It was as if he had hit a button, and the cash just started flowing, but then he realized he had been working hard up to that point for over two years, promoting the blog, writing two posts a day, doing SEO, press releases, etc. It wasn't overnight. 



You're not scalable, meaning that as your audience grows and more people want to connect with you, there will be a point where it just becomes too much. You have to set boundaries, otherwise you will have no time for yourself and your family. 



Eventually, you're going to have to "get real" about how many meaningful connections you can make in a day, Simone says, adding, "That's part of growing up in social media.”



When they say "no one actually wants that much authenticity," they mean that nobody cares about what you did last night, who you were with, what you had for breakfast, etc. In other words, don't show everybody everything about yourself, because you're not writing for you. You're writing for them. Be who you want to be for your audience. 



Ultimately, you're blogging and using social media to sell, but you can't just go around selling to people, because they won't have it. It just doesn't work. You have to make them want to buy. "You're selling yourself," says Clark. If you provide enough value to your audience, they will want to buy what you have to offer if it expands upon the value you're already giving them. "The content is the marketing," he says. 



Just having a blog is not a business. If you want it to be a business you have to treat it like one, Rowse says. This is basically an extension of number 2. 



The most important of the seven points is that no one is reading your blog. As Simone says, there are hundreds of millions of blogs, and that includes blogs on your topic. You have to write it in a way that is fresh, and either entertaining or informative. The good news is that you don't need "monster traffic". You just need a good, steady core audience for advertising to do well. 


Nuclear submarine runs aground off Skye | Scotland | STV <b>News</b>

Royal Navy submarine HMS Astute stranded after accident near Skye Bridge.

Vatican synod sees growing concern over Islam :: Catholic <b>News</b> <b>...</b>

The need for more interfaith dialogue and greater Christian-Muslim understanding has been a key theme in the month-long meeting of bishops at the Vatican to discuss the Middle East.

After <b>news</b> of Google tax dodges, Obama raises money with Google <b>...</b>

Google, according to a report by Bloomberg News, has used paper transactions to shift $3.1 billion of its income to Bermuda and other low-tax havens in recent years. The company's aggressive use of such tax dodges has reduced its ...


eric seiger eric seiger

One of the big problems during the financial crisis was a bank run in the shadow banking system when doubts emerged about the safety of deposits.


In my last column at the Fiscal Times, I talked about an approach to solving the problem that involves having deposits in the shadow system backed (insured) by high quality collateral.


But high quality collateral is not the only option. Another way to do this is through a type of insurance along the lines of what the FDIC does for the traditional banking system, along with restrictions on eligibility for the insurance. In reaction to my column, and in support of the insurance approach, Morgan Ricks of Harvard Law School emails:



I enjoyed your Fiscal Times piece and am glad you're focused on this issue.


I'm a big admirer of Gary and Andrew's work, but I would encourage you to give some more thought to whether collateral requirements for repo are likely to do the trick. Here are a few things to consider:



  • Many of the short-term liabilities of the shadow banking system were and are uncollateralized (think about Lehman's reliance on unsecured commercial paper -- the default of which caused the Reserve Fund to "break the buck," igniting the run on money market funds; and Citigroup's SIVs, which financed themselves in the unsecured markets).

  • Money market investors do not want to take possession of collateral and dispose of it. Even if the collateral is high quality, they don't want the interest rate risk. That's not their business. They don't want to deal with the consequences of a counterparty default. This is why, in the crisis, many money market investors stopped rolling even those repos that were fully secured by Treasuries and agencies:

    • See Chris Cox's testimony on Bear Stearns (here http://www.sec.gov/news/testimony/2008/ts040308cc.htm): "For the first time, a major investment bank that was well-capitalized and apparently fully liquid experienced a crisis of confidence that denied it not only unsecured financing, but short-term secured financing, even when the collateral consisted of agency securities with a market value in excess of the funds to be borrowed"

    • See also FRBNY's repo task force report (here http://www.newyorkfed.org/prc/report_100517.pdf): “Discussions in the Task Force emphasized repeatedly that many Cash Investors focus primarily if not almost exclusively on counterparty concerns and that they will withdraw secured funding on the same or very similar timeframes as they would withdraw unsecured funding.”



  • Even if collateral requirements reduce the likelihood of runs, how do we calibrate them -- what is the objective function? Presumably we think maturity transformation (fractional reserve banking) is a good thing -- it increases the supply of loanable funds by pooling otherwise idle cash reserves and deploying them toward productive investments. Risk constraints (such as collateral requirements) necessarily reduce this surplus -- there is a real social cost. How do we appraise the corresponding benefit? That is, how do we estimate the systemic instability associated with any given level of collateral requirements? My argument is that we can't. And by "we" I mean not just the government, but anybody.


My paper argues that we avoid these problems with an insurance regime; that financial firms outside the insurance regime should be disallowed from conducting maturity transformation (i.e., they would have to rely on term funding, not money market funding); and that we should develop functional criteria of eligibility for the insurance regime. (By the way, this is not the same thing as "extending" insurance to shadow banks.)


Anyway, these are things worth thinking about. I think the insurance approach needs more serious consideration than it has received -- it's a little lonely over here ...


Best,


Morgan Ricks



See here for nice summary of this approach and link to the underlying academic paper.



To summarize an hour of dialogue, you should at some point have a product that your readers will want. You should give a lot of free content away, but even when it comes to content, you can charge for some amount, and if your content is good enough, people will pay for the premium stuff. "You can tell them about ninety percent, and they'll pay money just to get the final ten percent," so they know they have the whole picture, Clark says.



Making money blogging will not happen overnight. Sometimes it may seem like this is possible, but in reality, it takes a lot of work. "Build something that is real and something that matters to people," Rowse advises. He shared a story about how he launched a product one day and literally watched the sales roll in. It was as if he had hit a button, and the cash just started flowing, but then he realized he had been working hard up to that point for over two years, promoting the blog, writing two posts a day, doing SEO, press releases, etc. It wasn't overnight. 



You're not scalable, meaning that as your audience grows and more people want to connect with you, there will be a point where it just becomes too much. You have to set boundaries, otherwise you will have no time for yourself and your family. 



Eventually, you're going to have to "get real" about how many meaningful connections you can make in a day, Simone says, adding, "That's part of growing up in social media.”



When they say "no one actually wants that much authenticity," they mean that nobody cares about what you did last night, who you were with, what you had for breakfast, etc. In other words, don't show everybody everything about yourself, because you're not writing for you. You're writing for them. Be who you want to be for your audience. 



Ultimately, you're blogging and using social media to sell, but you can't just go around selling to people, because they won't have it. It just doesn't work. You have to make them want to buy. "You're selling yourself," says Clark. If you provide enough value to your audience, they will want to buy what you have to offer if it expands upon the value you're already giving them. "The content is the marketing," he says. 



Just having a blog is not a business. If you want it to be a business you have to treat it like one, Rowse says. This is basically an extension of number 2. 



The most important of the seven points is that no one is reading your blog. As Simone says, there are hundreds of millions of blogs, and that includes blogs on your topic. You have to write it in a way that is fresh, and either entertaining or informative. The good news is that you don't need "monster traffic". You just need a good, steady core audience for advertising to do well. 


Nuclear submarine runs aground off Skye | Scotland | STV <b>News</b>

Royal Navy submarine HMS Astute stranded after accident near Skye Bridge.

Vatican synod sees growing concern over Islam :: Catholic <b>News</b> <b>...</b>

The need for more interfaith dialogue and greater Christian-Muslim understanding has been a key theme in the month-long meeting of bishops at the Vatican to discuss the Middle East.

After <b>news</b> of Google tax dodges, Obama raises money with Google <b>...</b>

Google, according to a report by Bloomberg News, has used paper transactions to shift $3.1 billion of its income to Bermuda and other low-tax havens in recent years. The company's aggressive use of such tax dodges has reduced its ...


eric seiger eric seiger


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