Microsoft, we thought you learned your lesson from the from the failure of Bing Cashback. It looks like we were wrong.
Earlier today, Microsoft launched Bing Rewards, a new program that lets users earn credits for performing actions like searching on
Of course, there’s a catch — you have to download the “Bing Bar” (it’s a toolbar for
Overall, Bing Rewards is exactly like any loyalty rewards program you’ve used via your credit card or at your favorite store. Buy more stuff and complete certain tasks, and you get some miniscule reward. The program is clearly the successor to Bing Cashback, the now-defunct rewards program that gave you money for buying products through the Bing search engine. Cashback’s termination was announced in June, and it officially closed on July 30.
We were hoping that Cashback would be the end of Microsoft trying to (directly) buy users, but it looks like that was hoping for too much. While the program seems like a decent enough concept, we just don’t think people treat search like they do their credit cards. Are thousands or millions of people really going to switch from
Microsoft, you’re wasting time, energy and resources on this rewards program. Awesome new features are going to help you win the search war, not Bing points and gift cards.
Disclosure: Microsoft is a
For more Tech coverage:
Comments
Subscribe to comments for this post OR Subscribe to comments for all ReadWriteWeb posts
I have been following the emergence and ultimate convergence of Internet and TV. The real crux will be content ownership and some sites made deals a year ago to produce shows for them. The ultimate switch will be similar to when the traditional networks lost eyes to cable channels. One misconception IMHO is this over 30 under 30 idea. Using age to demonstrate adaption trends is short sighted and frankly offensive. It puts into the social consciousness a sort of age bias that those over "40" already struggle with. It reminds me of an earlier decade belief in not trusting someone over 30. Not good relationship management.
Posted by: Judith Copeland |
September 29, 2010 9:02 PMthe problem with clicker is everyone already knows where to get the legal main content. Theres not too many places you can get ABC , FOX, NBC .. etc. They aren't solving a real problem. The real problem is finding all the places that I can find it outside of those channels if you know what I mean.
Posted by: guest |
September 29, 2010 9:55 PMGoogle TV has the opportunity to be a transformative milestone in the realization of TV convergence. Google’s Android platform in every user’s home will be open to developers, including Clicker, to run apps that will be able to engage viewers in unprecedented manners. Leaned-back couch potatoes will be offered opportunities to lean-forward and curate their converged media, share, learn take actions.
Closed captioning of both broadcast & online video will be a significant basis for converged TV experiences. Congress has passed, and the President will soon sign, directives to the FCC to have U.S. commercial broadcasters include these time-coded transcripts in all broadcast video content offered online. These metadata can be used by semantic engines to derive highly granular dynamic understanding of the content and better present viewers with powerful recommendations.
Posted by: R Macdonald |
September 29, 2010 9:59 PMWell if Google starts working on it, there's a little chance for other companies unless they can come up with a real innovation and withstand the temptation of selling it out to google. As for online TV, I really hope that they find a smart compromise between producers protecting their content and users wanting it all for free.
Posted by: essay_writing |
September 30, 2010 1:45 AMThe switch from TV over the internet was always going to happen. It will be interesting to see how many peple embrace this change!
Posted by: Dom |
September 30, 2010 2:01 AMIt is expected of Free TV channels to set up their own channel over the internet as others are well gearing up for this. Me for one will use Internet TV if that will be free (for Free Channels) but won’t even pay a dime for Pay Channels since I do have it on cable. Kill the cable first before expecting users to pay for Internet TV.
Posted by: Steve Jobs |
September 30, 2010 8:46 AMIf there is a labeled group that I must fall into then I would be a 'Cable cutter/never'. oh well, like politics two groups do not define the nation's opinion.
I have been cable free for years. Lost the privilege one year and the spell was broken. I watched what I could get/receive from the roof antenna. Then the internet was suddenly quite a resource as I discovered people uploaded their season long DVR recordings and shared to many public sites. These hard to find sites called for registration or a number of uploads to contribute.
Further research found major television companies sharing episodes and highlight reels. Then I heard about a young Hulu.com from a programmer friend who built a major tv site's app and then the Hulu.com app. Nice. This was free with registration and you could setup subscriptions and just scan your queue for what's new.
Another great value is in sites like CastTv.com where we have a resource of shows found all over the web and they simply link you to the sites with the episodes. No fee. They even monitor when a program reaches the end of a season and goes to DVD or the producer earmarks an episode(Ex: Star Wars The Clone Wars to a paid format only).
The tv community is on the move to the web and more will follow as Cable tries to compensate with fees and threatens stations with new contracts. Then we have companies supporting the community with $150 Blue Ray players and $99 Apple Tv that are pushing those internet shows to the front room television directly from your computer. We can get it all in HD quality on youtube, International tv stations, netflix, news shows and old tv series (VHS recordings salvaged and uploaded) that have been forgotten. All of this uploaded and available for the international viewing audience.Posted by: Eric |
September 30, 2010 12:43 PMI have been following the emergence and ultimate convergence of Internet and TV. The real crux will be content ownership and some sites made deals a year ago to produce shows for them. The ultimate switch will be similar to when the traditional networks lost eyes to cable channels. One misconception IMHO is this over 30 under 30 idea. Using age to demonstrate adaption trends is short sighted and frankly offensive. It puts into the social consciousness a sort of age bias that those over "40" already struggle with. It reminds me of an earlier decade belief in not trusting someone over 30. Not good relationship management.
Posted by: Judith Copeland |
September 29, 2010 9:02 PMthe problem with clicker is everyone already knows where to get the legal main content. Theres not too many places you can get ABC , FOX, NBC .. etc. They aren't solving a real problem. The real problem is finding all the places that I can find it outside of those channels if you know what I mean.
Posted by: guest |
September 29, 2010 9:55 PMGoogle TV has the opportunity to be a transformative milestone in the realization of TV convergence. Google’s Android platform in every user’s home will be open to developers, including Clicker, to run apps that will be able to engage viewers in unprecedented manners. Leaned-back couch potatoes will be offered opportunities to lean-forward and curate their converged media, share, learn take actions.
Closed captioning of both broadcast & online video will be a significant basis for converged TV experiences. Congress has passed, and the President will soon sign, directives to the FCC to have U.S. commercial broadcasters include these time-coded transcripts in all broadcast video content offered online. These metadata can be used by semantic engines to derive highly granular dynamic understanding of the content and better present viewers with powerful recommendations.
Posted by: R Macdonald |
September 29, 2010 9:59 PMWell if Google starts working on it, there's a little chance for other companies unless they can come up with a real innovation and withstand the temptation of selling it out to google. As for online TV, I really hope that they find a smart compromise between producers protecting their content and users wanting it all for free.
Posted by: essay_writing |
September 30, 2010 1:45 AMThe switch from TV over the internet was always going to happen. It will be interesting to see how many peple embrace this change!
Posted by: Dom |
September 30, 2010 2:01 AMIt is expected of Free TV channels to set up their own channel over the internet as others are well gearing up for this. Me for one will use Internet TV if that will be free (for Free Channels) but won’t even pay a dime for Pay Channels since I do have it on cable. Kill the cable first before expecting users to pay for Internet TV.
Posted by: Steve Jobs |
September 30, 2010 8:46 AMIf there is a labeled group that I must fall into then I would be a 'Cable cutter/never'. oh well, like politics two groups do not define the nation's opinion.
I have been cable free for years. Lost the privilege one year and the spell was broken. I watched what I could get/receive from the roof antenna. Then the internet was suddenly quite a resource as I discovered people uploaded their season long DVR recordings and shared to many public sites. These hard to find sites called for registration or a number of uploads to contribute.
Further research found major television companies sharing episodes and highlight reels. Then I heard about a young Hulu.com from a programmer friend who built a major tv site's app and then the Hulu.com app. Nice. This was free with registration and you could setup subscriptions and just scan your queue for what's new.
Another great value is in sites like CastTv.com where we have a resource of shows found all over the web and they simply link you to the sites with the episodes. No fee. They even monitor when a program reaches the end of a season and goes to DVD or the producer earmarks an episode(Ex: Star Wars The Clone Wars to a paid format only).
The tv community is on the move to the web and more will follow as Cable tries to compensate with fees and threatens stations with new contracts. Then we have companies supporting the community with $150 Blue Ray players and $99 Apple Tv that are pushing those internet shows to the front room television directly from your computer. We can get it all in HD quality on youtube, International tv stations, netflix, news shows and old tv series (VHS recordings salvaged and uploaded) that have been forgotten. All of this uploaded and available for the international viewing audience.Posted by: Eric |
September 30, 2010 12:43 PM
Rick Sanchez fired from CNN - Keach Hagey - POLITICO.com
Rick Sanchez lost his job just 24 hours after suggesting Jews run CNN and other media companies.
Small Business <b>News</b>: Management 101
Is management ability something you're born with or can it be learned through careful study? Just as there can be many kinds of small business owners and many.
<b>News</b> Corp. Donates $1 Million to U.S. Chamber of Commerce <b>...</b>
The donation is the News Corporation's second known contribution to a group that is advertising heavily to support Republicans this year.
bench craft company rip off
bench craft company rip off
Rick Sanchez fired from CNN - Keach Hagey - POLITICO.com
Rick Sanchez lost his job just 24 hours after suggesting Jews run CNN and other media companies.
Small Business <b>News</b>: Management 101
Is management ability something you're born with or can it be learned through careful study? Just as there can be many kinds of small business owners and many.
<b>News</b> Corp. Donates $1 Million to U.S. Chamber of Commerce <b>...</b>
The donation is the News Corporation's second known contribution to a group that is advertising heavily to support Republicans this year.
bench craft company rip off bench craft company rip off
Microsoft, we thought you learned your lesson from the from the failure of Bing Cashback. It looks like we were wrong.
Earlier today, Microsoft launched Bing Rewards, a new program that lets users earn credits for performing actions like searching on
Of course, there’s a catch — you have to download the “Bing Bar” (it’s a toolbar for
Overall, Bing Rewards is exactly like any loyalty rewards program you’ve used via your credit card or at your favorite store. Buy more stuff and complete certain tasks, and you get some miniscule reward. The program is clearly the successor to Bing Cashback, the now-defunct rewards program that gave you money for buying products through the Bing search engine. Cashback’s termination was announced in June, and it officially closed on July 30.
We were hoping that Cashback would be the end of Microsoft trying to (directly) buy users, but it looks like that was hoping for too much. While the program seems like a decent enough concept, we just don’t think people treat search like they do their credit cards. Are thousands or millions of people really going to switch from
Microsoft, you’re wasting time, energy and resources on this rewards program. Awesome new features are going to help you win the search war, not Bing points and gift cards.
Disclosure: Microsoft is a
For more Tech coverage:
Comments
Subscribe to comments for this post OR Subscribe to comments for all ReadWriteWeb posts
bench craft company rip off
Rick Sanchez fired from CNN - Keach Hagey - POLITICO.com
Rick Sanchez lost his job just 24 hours after suggesting Jews run CNN and other media companies.
Small Business <b>News</b>: Management 101
Is management ability something you're born with or can it be learned through careful study? Just as there can be many kinds of small business owners and many.
<b>News</b> Corp. Donates $1 Million to U.S. Chamber of Commerce <b>...</b>
The donation is the News Corporation's second known contribution to a group that is advertising heavily to support Republicans this year.
bench craft company rip off bench craft company rip off
Rick Sanchez fired from CNN - Keach Hagey - POLITICO.com
Rick Sanchez lost his job just 24 hours after suggesting Jews run CNN and other media companies.
Small Business <b>News</b>: Management 101
Is management ability something you're born with or can it be learned through careful study? Just as there can be many kinds of small business owners and many.
<b>News</b> Corp. Donates $1 Million to U.S. Chamber of Commerce <b>...</b>
The donation is the News Corporation's second known contribution to a group that is advertising heavily to support Republicans this year.
bench craft company rip off bench craft company rip off
Rick Sanchez fired from CNN - Keach Hagey - POLITICO.com
Rick Sanchez lost his job just 24 hours after suggesting Jews run CNN and other media companies.
Small Business <b>News</b>: Management 101
Is management ability something you're born with or can it be learned through careful study? Just as there can be many kinds of small business owners and many.
<b>News</b> Corp. Donates $1 Million to U.S. Chamber of Commerce <b>...</b>
The donation is the News Corporation's second known contribution to a group that is advertising heavily to support Republicans this year.
bench craft company rip off bench craft company rip off
No comments:
Post a Comment