Saturday, November 13, 2010

about internet marketing



Over the last decade, a prolonged magnitude 9.1 technological earthquake completely altered the landscape of online marketing and public relations. The entire topography has shifted from one of cold, repetitive interruption to the gentle, authentic drip of attraction over time.


A large part of navigating this strange, new terrain is the building and care of real relationships. If you enjoy the frustration and futility of beating your head against the abandoned brick walls of how things were, this show is not for you…


In this episode Brian Clark and I discuss:




  • The fundamental foundation of all good marketing

  • Why the traditional “pitch” doesn’t work, and what to do about it

  • The single most important factor in getting online attention

  • How to become a world-class influencer

  • A very popular piece of advice that might just keep you broke

  • The simple truth about building lucrative business relationships


Hit the flash player below to listen now…


Audio clip: Adobe Flash Player (version 9 or above) is required to play this audio clip. Download the latest version here. You also need to have JavaScript enabled in your browser.


Or…


Click here to download the mp3 | 22.2 MB | 19:26


Or…


Click here to subscribe via iTunes


Want to discover the smartest ways to mix social media, content marketing, and SEO? We’ve got you covered with Internet Marketing for Smart People. It’s a FREE 20-part course and email newsletter that delivers the techniques and strategies you need to know as an online marketer.


Links from the Show:



  • Free Internet Marketing for Smart People Email Course

  • The BlueGlass Conference

  • The Mad Men Guide to Changing the World with Words

  • PubCon Social Media and Search Marketing Conference


About the Author: Robert Bruce is Copyblogger Media’s resident raconteur and copywriter. During lunch hours, late nights and dental exams, he works up short stories and essays…










Top Stories of the Week




  • The iPad is Getting Its First Major Software Update: Here's What's New in iOS 4.2

  • RIP Ask.com: Web Search is Over at Ask

  • How to Use Blekko to Rock at Your Job

  • Learning JavaScript Visually with Diagrams

  • FarmVille is Still the Most Popular Facebook App - But #2 is a Surprise


More coverage and analysis from ReadWriteWeb






Download The Age of Exabytes: Tools & Approaches for Managing Big Data


We are experiencing a big data explosion, a result not only of increasing Internet usage by people around the world, but also the connection of billions of devices to the Internet. Eight years ago, for example, there were only around 5 exabytes of data online. Just two years ago, that amount of data passed over the Internet over the course of a single month. And recent estimates put monthly Internet data flow at around 21 exabytes of data.

Our latest report, The Age of Exabytes, explores how technologies are evolving to address the needs of managing big data, from innovations in storage at the chip and data center level, to the development of frameworks used for distributed computing, to the increasing demand for analytical tools that can glean insights from big data in near real-time. Download it for free now.





Location



  • The Battle for "Location," This Time with Real Armies

  • Magitti: The Future of Location Apps From PARC?


More Location coverage



Real-Time Web



  • The UN to Open Source Global Crises in Real-Time

  • Stop Texting Me and Download Kik Before It's Pulled from the App Store


More Real-Time Web coverage




Internet of Things



  • The (Near) Future of Medicine: Take Two Computers and IM Me in the Morning

  • Why Software is More Important Than Sensors in the Internet of Things


More Internet of Things coverage






Check Out The ReadWriteWeb iPhone App


As well as enabling you to read ReadWriteWeb while on the go or lying on the couch, we've made it easy to share ReadWriteWeb posts directly from your iPhone, on Twitter and Facebook using the official ReadWriteWeb iPhone app. You can also follow the RWW team on Twitter, directly from the app. We invite you to download it now from iTunes.





ReadWriteEnterprise


ReadWriteEnterprise is devoted to enterprise 2.0 and using social software inside organizations.



  • What Web Apps Are Employees Using at Work?

  • 3 Challenges for Enterprise 2.0 Now That It's Gone Mainstream

  • No More Hand Holding: Why Consultants Need to Build Apps



ReadWriteStart


ReadWriteStart, sponsored by Microsoft BizSpark, is a resource for startups and entrepreneurs.



  • Tips for Getting (Follow-Up) Press Coverage for Your Startup

  • Telling Startup Stories With Data




ReadWriteCloud


ReadWriteCloud, sponsored by VMware and Intel, is dedicated to Virtualization and Cloud Computing.



  • Google Voice Coming to Google Apps Subscribers (Updated)

  • How Google Views Cloud Security and the New Application Model

  • 5 Ways Google TV Will Disrupt Web Analytics



ReadWriteBiz


ReadWriteBiz is a resource and guide for small to medium businesses.



  • How Real-Time Analytics Can Help Small Businesses Thrive

  • Network Roulette: Chatroulette for Professional Networking

  • SMB Tech Roundup: Productivity Apps, Google Announcements and Calculating Marketing ROI



ReadWriteHack


ReadWriteHack is a resource and guide for developers.



  • Learning JavaScript Visually with Diagrams

  • Could Serverside Frameworks Become Irrelevant?

  • Kinect Drivers Hacked - What Will YOU Build with It?



ReadWriteMobile


ReadWriteMobile is dedicated to helping its community understand the strategic business and technical implications of developing mobile applications.




  • Twitter Plus iTunes Ping is a Non-Starter

  • New Service Brings Single Click Checkout to Android

  • Open Mobile Summit: 4 Ways to Monetize Apps



Enjoy your weekend everyone!



Subscribe to the Weekly Wrap-up


You can subscribe to the Weekly Wrap-up by RSS or by email below.



RWW Weekly Wrap-up Email Subscription form:















eric seiger

Small Business <b>News</b>: The Keys To Business Success

It's no accident that we used the plural to describe the tools that make a business a success in the title for this end-of-the-week roundup. There may not be.

Taiwanese <b>News</b> Channel Animates Mel Gibson! | PerezHilton.com

It certainly took them long enough, but wow, was it worth the wait! This is their best yet!!!! Check out Taiwan´s animated take on the mess that is Mel Gibson´s life (above)! Your eyes...

Breitbart.tv » ABC <b>News</b>: Obama Strikes Out in Asia

NEWS FLASH!!!! Obama a failure!!!!……..are you kidding me ABC? It's like you Leftist Loons in the Old dying Media just don't matter anymore. Hey ABC…….GO AWAY! MARXIST=DEMOCRATS=TERRORIST All the same. ...


eric seiger


Over the last decade, a prolonged magnitude 9.1 technological earthquake completely altered the landscape of online marketing and public relations. The entire topography has shifted from one of cold, repetitive interruption to the gentle, authentic drip of attraction over time.


A large part of navigating this strange, new terrain is the building and care of real relationships. If you enjoy the frustration and futility of beating your head against the abandoned brick walls of how things were, this show is not for you…


In this episode Brian Clark and I discuss:




  • The fundamental foundation of all good marketing

  • Why the traditional “pitch” doesn’t work, and what to do about it

  • The single most important factor in getting online attention

  • How to become a world-class influencer

  • A very popular piece of advice that might just keep you broke

  • The simple truth about building lucrative business relationships


Hit the flash player below to listen now…


Audio clip: Adobe Flash Player (version 9 or above) is required to play this audio clip. Download the latest version here. You also need to have JavaScript enabled in your browser.


Or…


Click here to download the mp3 | 22.2 MB | 19:26


Or…


Click here to subscribe via iTunes


Want to discover the smartest ways to mix social media, content marketing, and SEO? We’ve got you covered with Internet Marketing for Smart People. It’s a FREE 20-part course and email newsletter that delivers the techniques and strategies you need to know as an online marketer.


Links from the Show:



  • Free Internet Marketing for Smart People Email Course

  • The BlueGlass Conference

  • The Mad Men Guide to Changing the World with Words

  • PubCon Social Media and Search Marketing Conference


About the Author: Robert Bruce is Copyblogger Media’s resident raconteur and copywriter. During lunch hours, late nights and dental exams, he works up short stories and essays…










Top Stories of the Week




  • The iPad is Getting Its First Major Software Update: Here's What's New in iOS 4.2

  • RIP Ask.com: Web Search is Over at Ask

  • How to Use Blekko to Rock at Your Job

  • Learning JavaScript Visually with Diagrams

  • FarmVille is Still the Most Popular Facebook App - But #2 is a Surprise


More coverage and analysis from ReadWriteWeb






Download The Age of Exabytes: Tools & Approaches for Managing Big Data


We are experiencing a big data explosion, a result not only of increasing Internet usage by people around the world, but also the connection of billions of devices to the Internet. Eight years ago, for example, there were only around 5 exabytes of data online. Just two years ago, that amount of data passed over the Internet over the course of a single month. And recent estimates put monthly Internet data flow at around 21 exabytes of data.

Our latest report, The Age of Exabytes, explores how technologies are evolving to address the needs of managing big data, from innovations in storage at the chip and data center level, to the development of frameworks used for distributed computing, to the increasing demand for analytical tools that can glean insights from big data in near real-time. Download it for free now.





Location



  • The Battle for "Location," This Time with Real Armies

  • Magitti: The Future of Location Apps From PARC?


More Location coverage



Real-Time Web



  • The UN to Open Source Global Crises in Real-Time

  • Stop Texting Me and Download Kik Before It's Pulled from the App Store


More Real-Time Web coverage




Internet of Things



  • The (Near) Future of Medicine: Take Two Computers and IM Me in the Morning

  • Why Software is More Important Than Sensors in the Internet of Things


More Internet of Things coverage






Check Out The ReadWriteWeb iPhone App


As well as enabling you to read ReadWriteWeb while on the go or lying on the couch, we've made it easy to share ReadWriteWeb posts directly from your iPhone, on Twitter and Facebook using the official ReadWriteWeb iPhone app. You can also follow the RWW team on Twitter, directly from the app. We invite you to download it now from iTunes.





ReadWriteEnterprise


ReadWriteEnterprise is devoted to enterprise 2.0 and using social software inside organizations.



  • What Web Apps Are Employees Using at Work?

  • 3 Challenges for Enterprise 2.0 Now That It's Gone Mainstream

  • No More Hand Holding: Why Consultants Need to Build Apps



ReadWriteStart


ReadWriteStart, sponsored by Microsoft BizSpark, is a resource for startups and entrepreneurs.



  • Tips for Getting (Follow-Up) Press Coverage for Your Startup

  • Telling Startup Stories With Data




ReadWriteCloud


ReadWriteCloud, sponsored by VMware and Intel, is dedicated to Virtualization and Cloud Computing.



  • Google Voice Coming to Google Apps Subscribers (Updated)

  • How Google Views Cloud Security and the New Application Model

  • 5 Ways Google TV Will Disrupt Web Analytics



ReadWriteBiz


ReadWriteBiz is a resource and guide for small to medium businesses.



  • How Real-Time Analytics Can Help Small Businesses Thrive

  • Network Roulette: Chatroulette for Professional Networking

  • SMB Tech Roundup: Productivity Apps, Google Announcements and Calculating Marketing ROI



ReadWriteHack


ReadWriteHack is a resource and guide for developers.



  • Learning JavaScript Visually with Diagrams

  • Could Serverside Frameworks Become Irrelevant?

  • Kinect Drivers Hacked - What Will YOU Build with It?



ReadWriteMobile


ReadWriteMobile is dedicated to helping its community understand the strategic business and technical implications of developing mobile applications.




  • Twitter Plus iTunes Ping is a Non-Starter

  • New Service Brings Single Click Checkout to Android

  • Open Mobile Summit: 4 Ways to Monetize Apps



Enjoy your weekend everyone!



Subscribe to the Weekly Wrap-up


You can subscribe to the Weekly Wrap-up by RSS or by email below.



RWW Weekly Wrap-up Email Subscription form:















eric seiger

Small Business <b>News</b>: The Keys To Business Success

It's no accident that we used the plural to describe the tools that make a business a success in the title for this end-of-the-week roundup. There may not be.

Taiwanese <b>News</b> Channel Animates Mel Gibson! | PerezHilton.com

It certainly took them long enough, but wow, was it worth the wait! This is their best yet!!!! Check out Taiwan´s animated take on the mess that is Mel Gibson´s life (above)! Your eyes...

Breitbart.tv » ABC <b>News</b>: Obama Strikes Out in Asia

NEWS FLASH!!!! Obama a failure!!!!……..are you kidding me ABC? It's like you Leftist Loons in the Old dying Media just don't matter anymore. Hey ABC…….GO AWAY! MARXIST=DEMOCRATS=TERRORIST All the same. ...


eric seiger

eric seiger

Nerds of a feather by DaivRawks


eric seiger

Small Business <b>News</b>: The Keys To Business Success

It's no accident that we used the plural to describe the tools that make a business a success in the title for this end-of-the-week roundup. There may not be.

Taiwanese <b>News</b> Channel Animates Mel Gibson! | PerezHilton.com

It certainly took them long enough, but wow, was it worth the wait! This is their best yet!!!! Check out Taiwan´s animated take on the mess that is Mel Gibson´s life (above)! Your eyes...

Breitbart.tv » ABC <b>News</b>: Obama Strikes Out in Asia

NEWS FLASH!!!! Obama a failure!!!!……..are you kidding me ABC? It's like you Leftist Loons in the Old dying Media just don't matter anymore. Hey ABC…….GO AWAY! MARXIST=DEMOCRATS=TERRORIST All the same. ...


eric seiger


Over the last decade, a prolonged magnitude 9.1 technological earthquake completely altered the landscape of online marketing and public relations. The entire topography has shifted from one of cold, repetitive interruption to the gentle, authentic drip of attraction over time.


A large part of navigating this strange, new terrain is the building and care of real relationships. If you enjoy the frustration and futility of beating your head against the abandoned brick walls of how things were, this show is not for you…


In this episode Brian Clark and I discuss:




  • The fundamental foundation of all good marketing

  • Why the traditional “pitch” doesn’t work, and what to do about it

  • The single most important factor in getting online attention

  • How to become a world-class influencer

  • A very popular piece of advice that might just keep you broke

  • The simple truth about building lucrative business relationships


Hit the flash player below to listen now…


Audio clip: Adobe Flash Player (version 9 or above) is required to play this audio clip. Download the latest version here. You also need to have JavaScript enabled in your browser.


Or…


Click here to download the mp3 | 22.2 MB | 19:26


Or…


Click here to subscribe via iTunes


Want to discover the smartest ways to mix social media, content marketing, and SEO? We’ve got you covered with Internet Marketing for Smart People. It’s a FREE 20-part course and email newsletter that delivers the techniques and strategies you need to know as an online marketer.


Links from the Show:



  • Free Internet Marketing for Smart People Email Course

  • The BlueGlass Conference

  • The Mad Men Guide to Changing the World with Words

  • PubCon Social Media and Search Marketing Conference


About the Author: Robert Bruce is Copyblogger Media’s resident raconteur and copywriter. During lunch hours, late nights and dental exams, he works up short stories and essays…










Top Stories of the Week




  • The iPad is Getting Its First Major Software Update: Here's What's New in iOS 4.2

  • RIP Ask.com: Web Search is Over at Ask

  • How to Use Blekko to Rock at Your Job

  • Learning JavaScript Visually with Diagrams

  • FarmVille is Still the Most Popular Facebook App - But #2 is a Surprise


More coverage and analysis from ReadWriteWeb






Download The Age of Exabytes: Tools & Approaches for Managing Big Data


We are experiencing a big data explosion, a result not only of increasing Internet usage by people around the world, but also the connection of billions of devices to the Internet. Eight years ago, for example, there were only around 5 exabytes of data online. Just two years ago, that amount of data passed over the Internet over the course of a single month. And recent estimates put monthly Internet data flow at around 21 exabytes of data.

Our latest report, The Age of Exabytes, explores how technologies are evolving to address the needs of managing big data, from innovations in storage at the chip and data center level, to the development of frameworks used for distributed computing, to the increasing demand for analytical tools that can glean insights from big data in near real-time. Download it for free now.





Location



  • The Battle for "Location," This Time with Real Armies

  • Magitti: The Future of Location Apps From PARC?


More Location coverage



Real-Time Web



  • The UN to Open Source Global Crises in Real-Time

  • Stop Texting Me and Download Kik Before It's Pulled from the App Store


More Real-Time Web coverage




Internet of Things



  • The (Near) Future of Medicine: Take Two Computers and IM Me in the Morning

  • Why Software is More Important Than Sensors in the Internet of Things


More Internet of Things coverage






Check Out The ReadWriteWeb iPhone App


As well as enabling you to read ReadWriteWeb while on the go or lying on the couch, we've made it easy to share ReadWriteWeb posts directly from your iPhone, on Twitter and Facebook using the official ReadWriteWeb iPhone app. You can also follow the RWW team on Twitter, directly from the app. We invite you to download it now from iTunes.





ReadWriteEnterprise


ReadWriteEnterprise is devoted to enterprise 2.0 and using social software inside organizations.



  • What Web Apps Are Employees Using at Work?

  • 3 Challenges for Enterprise 2.0 Now That It's Gone Mainstream

  • No More Hand Holding: Why Consultants Need to Build Apps



ReadWriteStart


ReadWriteStart, sponsored by Microsoft BizSpark, is a resource for startups and entrepreneurs.



  • Tips for Getting (Follow-Up) Press Coverage for Your Startup

  • Telling Startup Stories With Data




ReadWriteCloud


ReadWriteCloud, sponsored by VMware and Intel, is dedicated to Virtualization and Cloud Computing.



  • Google Voice Coming to Google Apps Subscribers (Updated)

  • How Google Views Cloud Security and the New Application Model

  • 5 Ways Google TV Will Disrupt Web Analytics



ReadWriteBiz


ReadWriteBiz is a resource and guide for small to medium businesses.



  • How Real-Time Analytics Can Help Small Businesses Thrive

  • Network Roulette: Chatroulette for Professional Networking

  • SMB Tech Roundup: Productivity Apps, Google Announcements and Calculating Marketing ROI



ReadWriteHack


ReadWriteHack is a resource and guide for developers.



  • Learning JavaScript Visually with Diagrams

  • Could Serverside Frameworks Become Irrelevant?

  • Kinect Drivers Hacked - What Will YOU Build with It?



ReadWriteMobile


ReadWriteMobile is dedicated to helping its community understand the strategic business and technical implications of developing mobile applications.




  • Twitter Plus iTunes Ping is a Non-Starter

  • New Service Brings Single Click Checkout to Android

  • Open Mobile Summit: 4 Ways to Monetize Apps



Enjoy your weekend everyone!



Subscribe to the Weekly Wrap-up


You can subscribe to the Weekly Wrap-up by RSS or by email below.



RWW Weekly Wrap-up Email Subscription form:















eric seiger

Nerds of a feather by DaivRawks


eric seiger

Small Business <b>News</b>: The Keys To Business Success

It's no accident that we used the plural to describe the tools that make a business a success in the title for this end-of-the-week roundup. There may not be.

Taiwanese <b>News</b> Channel Animates Mel Gibson! | PerezHilton.com

It certainly took them long enough, but wow, was it worth the wait! This is their best yet!!!! Check out Taiwan´s animated take on the mess that is Mel Gibson´s life (above)! Your eyes...

Breitbart.tv » ABC <b>News</b>: Obama Strikes Out in Asia

NEWS FLASH!!!! Obama a failure!!!!……..are you kidding me ABC? It's like you Leftist Loons in the Old dying Media just don't matter anymore. Hey ABC…….GO AWAY! MARXIST=DEMOCRATS=TERRORIST All the same. ...


eric seiger

Nerds of a feather by DaivRawks


eric seiger

Small Business <b>News</b>: The Keys To Business Success

It's no accident that we used the plural to describe the tools that make a business a success in the title for this end-of-the-week roundup. There may not be.

Taiwanese <b>News</b> Channel Animates Mel Gibson! | PerezHilton.com

It certainly took them long enough, but wow, was it worth the wait! This is their best yet!!!! Check out Taiwan´s animated take on the mess that is Mel Gibson´s life (above)! Your eyes...

Breitbart.tv » ABC <b>News</b>: Obama Strikes Out in Asia

NEWS FLASH!!!! Obama a failure!!!!……..are you kidding me ABC? It's like you Leftist Loons in the Old dying Media just don't matter anymore. Hey ABC…….GO AWAY! MARXIST=DEMOCRATS=TERRORIST All the same. ...


eric seiger

Small Business <b>News</b>: The Keys To Business Success

It's no accident that we used the plural to describe the tools that make a business a success in the title for this end-of-the-week roundup. There may not be.

Taiwanese <b>News</b> Channel Animates Mel Gibson! | PerezHilton.com

It certainly took them long enough, but wow, was it worth the wait! This is their best yet!!!! Check out Taiwan´s animated take on the mess that is Mel Gibson´s life (above)! Your eyes...

Breitbart.tv » ABC <b>News</b>: Obama Strikes Out in Asia

NEWS FLASH!!!! Obama a failure!!!!……..are you kidding me ABC? It's like you Leftist Loons in the Old dying Media just don't matter anymore. Hey ABC…….GO AWAY! MARXIST=DEMOCRATS=TERRORIST All the same. ...


eric seiger

Small Business <b>News</b>: The Keys To Business Success

It's no accident that we used the plural to describe the tools that make a business a success in the title for this end-of-the-week roundup. There may not be.

Taiwanese <b>News</b> Channel Animates Mel Gibson! | PerezHilton.com

It certainly took them long enough, but wow, was it worth the wait! This is their best yet!!!! Check out Taiwan´s animated take on the mess that is Mel Gibson´s life (above)! Your eyes...

Breitbart.tv » ABC <b>News</b>: Obama Strikes Out in Asia

NEWS FLASH!!!! Obama a failure!!!!……..are you kidding me ABC? It's like you Leftist Loons in the Old dying Media just don't matter anymore. Hey ABC…….GO AWAY! MARXIST=DEMOCRATS=TERRORIST All the same. ...


eric seiger eric seiger
eric seiger

Nerds of a feather by DaivRawks


eric seiger
eric seiger

Small Business <b>News</b>: The Keys To Business Success

It's no accident that we used the plural to describe the tools that make a business a success in the title for this end-of-the-week roundup. There may not be.

Taiwanese <b>News</b> Channel Animates Mel Gibson! | PerezHilton.com

It certainly took them long enough, but wow, was it worth the wait! This is their best yet!!!! Check out Taiwan´s animated take on the mess that is Mel Gibson´s life (above)! Your eyes...

Breitbart.tv » ABC <b>News</b>: Obama Strikes Out in Asia

NEWS FLASH!!!! Obama a failure!!!!……..are you kidding me ABC? It's like you Leftist Loons in the Old dying Media just don't matter anymore. Hey ABC…….GO AWAY! MARXIST=DEMOCRATS=TERRORIST All the same. ...



Is everyone aware of the Paradigm Shift happening right now?

The world is changing at a faster rate then ever, and the computer is to blame. All forms of media have moved to the internet; TV, radio, newspapers, magazines, movies, photos; and it can be overwhelming.

The way we conduct business today is vastly different. Everything is faster, smaller, smarter, and more complex. The learning curve is getting steeper and more challenging and most of us are scared. Scared of change; scared of uncertainty.

However, if you're not from my generation, don't feel left behind in the dust; because this industry, Internet Marketing, has almost instantly popped up out of thin air. Really, there are very few companies that understand all the new technologies and the power of the internet as a whole; and it's such an important issue because these technologies are vital to success in today's business world. That's why we see more 22 year old millionaires than ever!

It may start to become apparent that marketing on the internet is almost a must. Think about it. When was the last time you used the Yellow Pages, newspaper, or magazine to get information? When will be the day when the Yellow Pages are no longer printed? When will be the day when we all wake up and realize the world has passed us by?

To the younger generations it makes perfect sense because we're familiar and grew up with the Internet. Need an answer to a question? Google it! Need to find directions? Google it! In a rush and need to find the closest gas station? Google it from your phone!

The point is that the internet is an extremely powerful marketing tool and should be used to compliment your existing marketing efforts, not replace it. Don't be scared; welcome technology and the internet with open arms. Embrace it, because your livelihood may soon depend on it.

Everyone should have an up to date website with content, a genuine message, and a way for visitors to leave their contact information so you can follow up. If someone comes to your website but doesn't buy, that's the time to spend the money and effort on direct mail, email campaigns, phone solicitations, etc.

It's not about New V.S. Old. It's about the best of both worlds. It's about the added strength that comes when two methods are forged together to form a new stronger method, or product, or business. It's about taking what we know and making it better; and it's the very nature of technology.

Why should businesses advertise on the Internet?

On the internet, customers come to you. They go onto Google, or Yahoo or one of the others and search for products and services, and if you're there on the first page, they come to you. Extremely targeted, interested, self-qualified customers come to you. They Come To You. It's the difference between a cold call and a warm lead.

The traditional advertising model says: Advertise to the largest audience possible, for ideally the least amount of money possible, and hope that a large enough percentage of that audience will convert in order to not only pay for the cost of the advertising, but hopefully, and god willing, profit a bit too.

It's a numbers game, and not a very good one at that.

Internet marketing is the opposite: Advertise to the most targeted audience possible, for ideally the least amount of money possible, knowing that each percentage of traffic is pre-qualified and interested to some degree.

If your traffic is high and you have a website that can convert leads into business, not only can you pay for the cost of the advertising, but it's possible to profit and grow at such a rate that you consume your entire market.(Meaning, the Internet can level the playing field.)

But perhaps the biggest reason to get online is to prepare for the future; so you don't get left behind. The internet is constantly growing, and in order to stay on top of the search engines where people can find you, your website must grow along with it. Even if you do get on top of Google, page one, # 1 and you get people to come to your site, are they buying from you?

In order to convert leads into real business on the internet, you need to provide the marketplace with information. You need to have a good understanding of the internet marketplace because everyone is scared of or annoyed with, spam, pop-ups, and sales promotions; so you must gain their trust.

You also have to be ahead of the curve. You can't do the same thing as the next guy. By the time someone publishes a book about New and Updated Technology and Business Tactics, the methodology is already outdated by the time it goes to press. That's why you have to be ahead of the curve. The people that make the big bucks on the internet are ahead of the curve, and they are also the trend setters; 22 and 25 year old millionaire trend setters.

So who can help?

I suggest an internet marketing company that offers a complete solution. If you have one company build your website, optimize your site, maintain your internet presence you'll save time, money, and headache.

Rothman Marketing (www.rothmanmarketing.com) builds custom advertising and marketing solutions around their client's business, tying everything together into one integrated marketing plan. By eliminating many different vendors from one single marketing campaign, they can typically lower the overall marketing budget. They have a track record of success and the service doesn't cost an arm and a leg; cheaper than the yellow pages.

Essentially they do whatever necessary to generate business for their clients using the internet. From fixing and building websites to top search engine placement to professional writing services, Rothman Marketing has cutting edge products that get results. They design custom internet marketing solutions, and they're pretty darn good at it.

For a one stop shop advertising agency that understands how to market and advertise in today's technology based business world, read about social media systems advertising.



eric seiger

Small Business <b>News</b>: The Keys To Business Success

It's no accident that we used the plural to describe the tools that make a business a success in the title for this end-of-the-week roundup. There may not be.

Taiwanese <b>News</b> Channel Animates Mel Gibson! | PerezHilton.com

It certainly took them long enough, but wow, was it worth the wait! This is their best yet!!!! Check out Taiwan´s animated take on the mess that is Mel Gibson´s life (above)! Your eyes...

Breitbart.tv » ABC <b>News</b>: Obama Strikes Out in Asia

NEWS FLASH!!!! Obama a failure!!!!……..are you kidding me ABC? It's like you Leftist Loons in the Old dying Media just don't matter anymore. Hey ABC…….GO AWAY! MARXIST=DEMOCRATS=TERRORIST All the same. ...


eric seiger

Small Business <b>News</b>: The Keys To Business Success

It's no accident that we used the plural to describe the tools that make a business a success in the title for this end-of-the-week roundup. There may not be.

Taiwanese <b>News</b> Channel Animates Mel Gibson! | PerezHilton.com

It certainly took them long enough, but wow, was it worth the wait! This is their best yet!!!! Check out Taiwan´s animated take on the mess that is Mel Gibson´s life (above)! Your eyes...

Breitbart.tv » ABC <b>News</b>: Obama Strikes Out in Asia

NEWS FLASH!!!! Obama a failure!!!!……..are you kidding me ABC? It's like you Leftist Loons in the Old dying Media just don't matter anymore. Hey ABC…….GO AWAY! MARXIST=DEMOCRATS=TERRORIST All the same. ...


eric seiger

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