Exoflood an Exoyawn
Glenn Fleishman is a Seattle journalist who writes about Wi-Fi, Apple stuff, and other tech for The Economist, TidBITS, and Ars Technica. His latest book is Five-Star Apps.
The exaflood was the catchy name wrapped around a prediction that exabyte-scale demands for data would destroy the Internet, making it unusably slow and erratic. Year after year, Internet doomsayers make the same tired prognostication. Karl Bode of DSLreports.com notes that mainstream media is finally starting to get the message. The two leading prognosticators of doom, Nemertes Research and the Discovery Institute, seem to be driven by an interest in battering the concept of network neutrality and broadband regulation. I wonder why? (You may best know the Discovery Institute for its support of schools teaching sloppy magical thinking.)
Bob Metcalfe, Ethernet's inventor, famously and literally ate his words in 1997 because of a promise he made of a gigalapse in 1996 that failed to come to pass. No word yet from the current Cassandras Bhagwan Shree Rajneeshes on swallowing their pride and their continuously inaccurate doomsaying.
The Internet turns out to be resilient, not brittle, partly because money funds growth, and companies are dying to take our money. While broadband providers may try to spend the least amount to bring us passably usable service, the Internet's backbone is driven by service-level agreements, steely-eyed technologists, and filthy lucre. We may put up with "up to 15 Mbps* (*as little as 768 Kbps)" connections, but Comcast, Verizon, et al., don't play that game with their network interchanges.
The analysts who make these predictions also fail to account for dynamic feedback. Once you start engaging in behavior on the Internet that fails, you stop. When I'm watching Hulu or Netflix, and the video becomes choppy and unwatchable, I stop watching. What a concept.
Photo by yours truly.
To summarize an hour of dialogue, you should at some point have a product that your readers will want. You should give a lot of free content away, but even when it comes to content, you can charge for some amount, and if your content is good enough, people will pay for the premium stuff. "You can tell them about ninety percent, and they'll pay money just to get the final ten percent," so they know they have the whole picture, Clark says.
Making money blogging will not happen overnight. Sometimes it may seem like this is possible, but in reality, it takes a lot of work. "Build something that is real and something that matters to people," Rowse advises. He shared a story about how he launched a product one day and literally watched the sales roll in. It was as if he had hit a button, and the cash just started flowing, but then he realized he had been working hard up to that point for over two years, promoting the blog, writing two posts a day, doing SEO, press releases, etc. It wasn't overnight.
You're not scalable, meaning that as your audience grows and more people want to connect with you, there will be a point where it just becomes too much. You have to set boundaries, otherwise you will have no time for yourself and your family.
Eventually, you're going to have to "get real" about how many meaningful connections you can make in a day, Simone says, adding, "That's part of growing up in social media.”
When they say "no one actually wants that much authenticity," they mean that nobody cares about what you did last night, who you were with, what you had for breakfast, etc. In other words, don't show everybody everything about yourself, because you're not writing for you. You're writing for them. Be who you want to be for your audience.
Ultimately, you're blogging and using social media to sell, but you can't just go around selling to people, because they won't have it. It just doesn't work. You have to make them want to buy. "You're selling yourself," says Clark. If you provide enough value to your audience, they will want to buy what you have to offer if it expands upon the value you're already giving them. "The content is the marketing," he says.
Just having a blog is not a business. If you want it to be a business you have to treat it like one, Rowse says. This is basically an extension of number 2.
The most important of the seven points is that no one is reading your blog. As Simone says, there are hundreds of millions of blogs, and that includes blogs on your topic. You have to write it in a way that is fresh, and either entertaining or informative. The good news is that you don't need "monster traffic". You just need a good, steady core audience for advertising to do well.
eric seiger
Fox <b>News</b> Turns Obama's Kid Book Into Anti-American War Epic
When news aggregation goes wrong: Fox News republished a USA Today article called "Obama Shares Dreams for His Kids in Book About 13 Americans." Fox News' headline? "Obama Praises Indian Chief Who Killed US General."
Small Business <b>News</b>: New Business Rules
The rules for business keep changing but a few things stay the same. First impressions matter, technology keeps changing the game and costs keep rising as.
Obama 2012 - Doug Schoen - Fox <b>News</b> | Mediaite
Fox News' Democratic analysts have thrown President Obama under the bus: Doug Schoen and Pat Caddell suggested this weekend that the Democratic Party must cut off its head to stand a chance in 2012. Schoen was back on America Live ...
eric seiger
Exoflood an Exoyawn
Glenn Fleishman is a Seattle journalist who writes about Wi-Fi, Apple stuff, and other tech for The Economist, TidBITS, and Ars Technica. His latest book is Five-Star Apps.
The exaflood was the catchy name wrapped around a prediction that exabyte-scale demands for data would destroy the Internet, making it unusably slow and erratic. Year after year, Internet doomsayers make the same tired prognostication. Karl Bode of DSLreports.com notes that mainstream media is finally starting to get the message. The two leading prognosticators of doom, Nemertes Research and the Discovery Institute, seem to be driven by an interest in battering the concept of network neutrality and broadband regulation. I wonder why? (You may best know the Discovery Institute for its support of schools teaching sloppy magical thinking.)
Bob Metcalfe, Ethernet's inventor, famously and literally ate his words in 1997 because of a promise he made of a gigalapse in 1996 that failed to come to pass. No word yet from the current Cassandras Bhagwan Shree Rajneeshes on swallowing their pride and their continuously inaccurate doomsaying.
The Internet turns out to be resilient, not brittle, partly because money funds growth, and companies are dying to take our money. While broadband providers may try to spend the least amount to bring us passably usable service, the Internet's backbone is driven by service-level agreements, steely-eyed technologists, and filthy lucre. We may put up with "up to 15 Mbps* (*as little as 768 Kbps)" connections, but Comcast, Verizon, et al., don't play that game with their network interchanges.
The analysts who make these predictions also fail to account for dynamic feedback. Once you start engaging in behavior on the Internet that fails, you stop. When I'm watching Hulu or Netflix, and the video becomes choppy and unwatchable, I stop watching. What a concept.
Photo by yours truly.
To summarize an hour of dialogue, you should at some point have a product that your readers will want. You should give a lot of free content away, but even when it comes to content, you can charge for some amount, and if your content is good enough, people will pay for the premium stuff. "You can tell them about ninety percent, and they'll pay money just to get the final ten percent," so they know they have the whole picture, Clark says.
Making money blogging will not happen overnight. Sometimes it may seem like this is possible, but in reality, it takes a lot of work. "Build something that is real and something that matters to people," Rowse advises. He shared a story about how he launched a product one day and literally watched the sales roll in. It was as if he had hit a button, and the cash just started flowing, but then he realized he had been working hard up to that point for over two years, promoting the blog, writing two posts a day, doing SEO, press releases, etc. It wasn't overnight.
You're not scalable, meaning that as your audience grows and more people want to connect with you, there will be a point where it just becomes too much. You have to set boundaries, otherwise you will have no time for yourself and your family.
Eventually, you're going to have to "get real" about how many meaningful connections you can make in a day, Simone says, adding, "That's part of growing up in social media.”
When they say "no one actually wants that much authenticity," they mean that nobody cares about what you did last night, who you were with, what you had for breakfast, etc. In other words, don't show everybody everything about yourself, because you're not writing for you. You're writing for them. Be who you want to be for your audience.
Ultimately, you're blogging and using social media to sell, but you can't just go around selling to people, because they won't have it. It just doesn't work. You have to make them want to buy. "You're selling yourself," says Clark. If you provide enough value to your audience, they will want to buy what you have to offer if it expands upon the value you're already giving them. "The content is the marketing," he says.
Just having a blog is not a business. If you want it to be a business you have to treat it like one, Rowse says. This is basically an extension of number 2.
The most important of the seven points is that no one is reading your blog. As Simone says, there are hundreds of millions of blogs, and that includes blogs on your topic. You have to write it in a way that is fresh, and either entertaining or informative. The good news is that you don't need "monster traffic". You just need a good, steady core audience for advertising to do well.
eric seiger
Fox <b>News</b> Turns Obama's Kid Book Into Anti-American War Epic
When news aggregation goes wrong: Fox News republished a USA Today article called "Obama Shares Dreams for His Kids in Book About 13 Americans." Fox News' headline? "Obama Praises Indian Chief Who Killed US General."
Small Business <b>News</b>: New Business Rules
The rules for business keep changing but a few things stay the same. First impressions matter, technology keeps changing the game and costs keep rising as.
Obama 2012 - Doug Schoen - Fox <b>News</b> | Mediaite
Fox News' Democratic analysts have thrown President Obama under the bus: Doug Schoen and Pat Caddell suggested this weekend that the Democratic Party must cut off its head to stand a chance in 2012. Schoen was back on America Live ...
eric seiger
eric seiger
eric seiger
Fox <b>News</b> Turns Obama's Kid Book Into Anti-American War Epic
When news aggregation goes wrong: Fox News republished a USA Today article called "Obama Shares Dreams for His Kids in Book About 13 Americans." Fox News' headline? "Obama Praises Indian Chief Who Killed US General."
Small Business <b>News</b>: New Business Rules
The rules for business keep changing but a few things stay the same. First impressions matter, technology keeps changing the game and costs keep rising as.
Obama 2012 - Doug Schoen - Fox <b>News</b> | Mediaite
Fox News' Democratic analysts have thrown President Obama under the bus: Doug Schoen and Pat Caddell suggested this weekend that the Democratic Party must cut off its head to stand a chance in 2012. Schoen was back on America Live ...
eric seiger
Exoflood an Exoyawn
Glenn Fleishman is a Seattle journalist who writes about Wi-Fi, Apple stuff, and other tech for The Economist, TidBITS, and Ars Technica. His latest book is Five-Star Apps.
The exaflood was the catchy name wrapped around a prediction that exabyte-scale demands for data would destroy the Internet, making it unusably slow and erratic. Year after year, Internet doomsayers make the same tired prognostication. Karl Bode of DSLreports.com notes that mainstream media is finally starting to get the message. The two leading prognosticators of doom, Nemertes Research and the Discovery Institute, seem to be driven by an interest in battering the concept of network neutrality and broadband regulation. I wonder why? (You may best know the Discovery Institute for its support of schools teaching sloppy magical thinking.)
Bob Metcalfe, Ethernet's inventor, famously and literally ate his words in 1997 because of a promise he made of a gigalapse in 1996 that failed to come to pass. No word yet from the current Cassandras Bhagwan Shree Rajneeshes on swallowing their pride and their continuously inaccurate doomsaying.
The Internet turns out to be resilient, not brittle, partly because money funds growth, and companies are dying to take our money. While broadband providers may try to spend the least amount to bring us passably usable service, the Internet's backbone is driven by service-level agreements, steely-eyed technologists, and filthy lucre. We may put up with "up to 15 Mbps* (*as little as 768 Kbps)" connections, but Comcast, Verizon, et al., don't play that game with their network interchanges.
The analysts who make these predictions also fail to account for dynamic feedback. Once you start engaging in behavior on the Internet that fails, you stop. When I'm watching Hulu or Netflix, and the video becomes choppy and unwatchable, I stop watching. What a concept.
Photo by yours truly.
To summarize an hour of dialogue, you should at some point have a product that your readers will want. You should give a lot of free content away, but even when it comes to content, you can charge for some amount, and if your content is good enough, people will pay for the premium stuff. "You can tell them about ninety percent, and they'll pay money just to get the final ten percent," so they know they have the whole picture, Clark says.
Making money blogging will not happen overnight. Sometimes it may seem like this is possible, but in reality, it takes a lot of work. "Build something that is real and something that matters to people," Rowse advises. He shared a story about how he launched a product one day and literally watched the sales roll in. It was as if he had hit a button, and the cash just started flowing, but then he realized he had been working hard up to that point for over two years, promoting the blog, writing two posts a day, doing SEO, press releases, etc. It wasn't overnight.
You're not scalable, meaning that as your audience grows and more people want to connect with you, there will be a point where it just becomes too much. You have to set boundaries, otherwise you will have no time for yourself and your family.
Eventually, you're going to have to "get real" about how many meaningful connections you can make in a day, Simone says, adding, "That's part of growing up in social media.”
When they say "no one actually wants that much authenticity," they mean that nobody cares about what you did last night, who you were with, what you had for breakfast, etc. In other words, don't show everybody everything about yourself, because you're not writing for you. You're writing for them. Be who you want to be for your audience.
Ultimately, you're blogging and using social media to sell, but you can't just go around selling to people, because they won't have it. It just doesn't work. You have to make them want to buy. "You're selling yourself," says Clark. If you provide enough value to your audience, they will want to buy what you have to offer if it expands upon the value you're already giving them. "The content is the marketing," he says.
Just having a blog is not a business. If you want it to be a business you have to treat it like one, Rowse says. This is basically an extension of number 2.
The most important of the seven points is that no one is reading your blog. As Simone says, there are hundreds of millions of blogs, and that includes blogs on your topic. You have to write it in a way that is fresh, and either entertaining or informative. The good news is that you don't need "monster traffic". You just need a good, steady core audience for advertising to do well.
eric seiger
eric seiger
Fox <b>News</b> Turns Obama's Kid Book Into Anti-American War Epic
When news aggregation goes wrong: Fox News republished a USA Today article called "Obama Shares Dreams for His Kids in Book About 13 Americans." Fox News' headline? "Obama Praises Indian Chief Who Killed US General."
Small Business <b>News</b>: New Business Rules
The rules for business keep changing but a few things stay the same. First impressions matter, technology keeps changing the game and costs keep rising as.
Obama 2012 - Doug Schoen - Fox <b>News</b> | Mediaite
Fox News' Democratic analysts have thrown President Obama under the bus: Doug Schoen and Pat Caddell suggested this weekend that the Democratic Party must cut off its head to stand a chance in 2012. Schoen was back on America Live ...
eric seiger
eric seiger
Fox <b>News</b> Turns Obama's Kid Book Into Anti-American War Epic
When news aggregation goes wrong: Fox News republished a USA Today article called "Obama Shares Dreams for His Kids in Book About 13 Americans." Fox News' headline? "Obama Praises Indian Chief Who Killed US General."
Small Business <b>News</b>: New Business Rules
The rules for business keep changing but a few things stay the same. First impressions matter, technology keeps changing the game and costs keep rising as.
Obama 2012 - Doug Schoen - Fox <b>News</b> | Mediaite
Fox News' Democratic analysts have thrown President Obama under the bus: Doug Schoen and Pat Caddell suggested this weekend that the Democratic Party must cut off its head to stand a chance in 2012. Schoen was back on America Live ...
eric seiger
Fox <b>News</b> Turns Obama's Kid Book Into Anti-American War Epic
When news aggregation goes wrong: Fox News republished a USA Today article called "Obama Shares Dreams for His Kids in Book About 13 Americans." Fox News' headline? "Obama Praises Indian Chief Who Killed US General."
Small Business <b>News</b>: New Business Rules
The rules for business keep changing but a few things stay the same. First impressions matter, technology keeps changing the game and costs keep rising as.
Obama 2012 - Doug Schoen - Fox <b>News</b> | Mediaite
Fox News' Democratic analysts have thrown President Obama under the bus: Doug Schoen and Pat Caddell suggested this weekend that the Democratic Party must cut off its head to stand a chance in 2012. Schoen was back on America Live ...
eric seiger
Fox <b>News</b> Turns Obama's Kid Book Into Anti-American War Epic
When news aggregation goes wrong: Fox News republished a USA Today article called "Obama Shares Dreams for His Kids in Book About 13 Americans." Fox News' headline? "Obama Praises Indian Chief Who Killed US General."
Small Business <b>News</b>: New Business Rules
The rules for business keep changing but a few things stay the same. First impressions matter, technology keeps changing the game and costs keep rising as.
Obama 2012 - Doug Schoen - Fox <b>News</b> | Mediaite
Fox News' Democratic analysts have thrown President Obama under the bus: Doug Schoen and Pat Caddell suggested this weekend that the Democratic Party must cut off its head to stand a chance in 2012. Schoen was back on America Live ...
eric seiger eric seiger
eric seiger
eric seiger
eric seiger
Fox <b>News</b> Turns Obama's Kid Book Into Anti-American War Epic
When news aggregation goes wrong: Fox News republished a USA Today article called "Obama Shares Dreams for His Kids in Book About 13 Americans." Fox News' headline? "Obama Praises Indian Chief Who Killed US General."
Small Business <b>News</b>: New Business Rules
The rules for business keep changing but a few things stay the same. First impressions matter, technology keeps changing the game and costs keep rising as.
Obama 2012 - Doug Schoen - Fox <b>News</b> | Mediaite
Fox News' Democratic analysts have thrown President Obama under the bus: Doug Schoen and Pat Caddell suggested this weekend that the Democratic Party must cut off its head to stand a chance in 2012. Schoen was back on America Live ...
eric seiger
Fox <b>News</b> Turns Obama's Kid Book Into Anti-American War Epic
When news aggregation goes wrong: Fox News republished a USA Today article called "Obama Shares Dreams for His Kids in Book About 13 Americans." Fox News' headline? "Obama Praises Indian Chief Who Killed US General."
Small Business <b>News</b>: New Business Rules
The rules for business keep changing but a few things stay the same. First impressions matter, technology keeps changing the game and costs keep rising as.
Obama 2012 - Doug Schoen - Fox <b>News</b> | Mediaite
Fox News' Democratic analysts have thrown President Obama under the bus: Doug Schoen and Pat Caddell suggested this weekend that the Democratic Party must cut off its head to stand a chance in 2012. Schoen was back on America Live ...
eric seiger
Fox <b>News</b> Turns Obama's Kid Book Into Anti-American War Epic
When news aggregation goes wrong: Fox News republished a USA Today article called "Obama Shares Dreams for His Kids in Book About 13 Americans." Fox News' headline? "Obama Praises Indian Chief Who Killed US General."
Small Business <b>News</b>: New Business Rules
The rules for business keep changing but a few things stay the same. First impressions matter, technology keeps changing the game and costs keep rising as.
Obama 2012 - Doug Schoen - Fox <b>News</b> | Mediaite
Fox News' Democratic analysts have thrown President Obama under the bus: Doug Schoen and Pat Caddell suggested this weekend that the Democratic Party must cut off its head to stand a chance in 2012. Schoen was back on America Live ...
eric seiger
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